Case Study: Accelerating Delivery for Singletrack with a High-Performing Development Squad
When scaling software becomes a competitive advantage
In financial services technology, the ability to deliver tailored solutions quickly isn't just operational — it's existential. For Singletrack, every week of delay in launching a client portal meant deferred revenue, elongated sales cycles, and competitive risk. They needed more than developers; they needed a partner who could help them turn development capacity into a growth lever.
About the Client
Singletrack is a leading financial services company whose platform helps investment banks and asset managers manage client relationships more effectively. Their core product integrates deeply with Salesforce and provides bespoke portals tailored to their clients.
The Challenge
Singletrack was at a critical inflection point. With a growing pipeline of enterprise clients and increasing demand for their platform, they faced a classic scale-up dilemma: how to accelerate delivery and revenue growth without overextending their core team or compromising quality.
Most new clients required a bespoke portal, while the product roadmap continued to expand — faster than internal capacity could keep up. The risk was clear: delays in client implementations could slow onboarding and impact revenue, while accumulating technical debt could threaten the stability and competitiveness of their core product.
This required a partner with deep Ruby on Rails and React expertise, capable of integrating seamlessly into their workflows and delivering high-quality outcomes quickly.
Our Approach
Strategic Framework: Beyond Development Capacity
Rather than simply providing additional developers, we approached this as a business acceleration challenge. Our goal wasn't just to write code — it was to become a force multiplier that would:
- Unlock revenue faster by reducing time-to-market for client portals
- De-risk product evolution by maintaining quality while increasing velocity
- Build organizational capacity by improving workflows and knowledge transfer
- Enable strategic focus by freeing leadership to pursue growth opportunities
100Starlings provided a dedicated development squad designed to complement Singletrack’s in-house team.
Key elements of our approach included:
- Discovery & Onboarding: Structured discovery phase, onboarding quickly onto the codebase and domain. Within two weeks, the team delivered first stories to production.
- Pair Programming to Independence: Started with close pairing, then transitioned to independent workflows.
- Technical Debt Management: Proactively flagged architectural considerations for scalability.
- Cross-Timezone Collaboration: Coordinated work across Brazil, Hungary, and the UK.
- On-Site Collaboration: Leadership visits to London strengthened alignment.
- Process Evolution: Improved requirements gathering through collaborative refinement.
- Leadership Partnership: Anticipated challenges and aligned priorities.
- Transparency & Trust: Clear timesheets, open communication, and transparent invoicing.
- Shared Values: Commitment to quality, honesty, and continuous improvement.
- Scalable Capacity: Team size flexed with project demands.
The Solution
Our team focused on delivering and enhancing Singletrack’s Ruby on Rails backend (integrated with Salesforce) and React front-end portals. Together, we:
- Delivered bespoke portals tailored for specific Singletrack clients.
- Enhanced the core product with new features and improved functionality.
- Maintained a consistently low defect rate, even with complex integrations.
The Results
- Rapid Impact: First stories live within two weeks.
- Accelerated Delivery: Met tight timelines across projects.
- Reliable Quality: Low defect rate, strong engineering discipline.
- Effective Remote Teamwork: Seamless collaboration across time zones.
- Trusted Partnership: Shared values fostered long-term collaboration.
- Added Value: Supported Professional Services in improving delivery processes.